Ten years ago, we, sisters Sabrina and Laura from Hamburg, founded SugarShape to liberate the female world from ill-fitting bras and one-sided ideals of beauty. And for just as long, we have been committed to ensuring that every woman can feel comfortable and sexy in her own skin and underwear.

To celebrate female diversity, we present our lingerie and swimwear on very different bodies, without retouching. We believe that we women should not compare ourselves, but that we are strongest together. Although we may all be and look unique, we are all sisters at heart.

With our anniversary campaign "Support your Sisters", we want to call on people to stand up for each other and spread love instead of resentment. Because we have made it our mission to support our sisters in all situations and to give them support when they need it most, not just with our bras!

Carry this message out into the world with our 100% organic cotton tote bag!