Experts share the most important things about bras with you! The SugarShape blog tells you everything you need to know about the right fit, size and style to find the perfect bra for you. You can also be inspired by cool outfit tips and practical bra tricks.

  • SugarShape x Anni-Mekika

    SugarShape x Anni-Mekika

    Diese Kollektion ist eine Ode an die Metamorphose, an den stillen Wandel, der in jeder Frau beginnt.

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  • Motsi x SugarShape Summer 2025

    Motsi x SugarShape Summer 2025

    With her new collection, Motsi celebrates all those who dare – to show themselves, to love themselves, to celebrate themselves. With lingerie, sports and beachwear that is made for more than just a look: for movement, for life, for you.

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  • Warum ein BH zum Schlafen?

    Why sleep wearing a bra?

    Whether it's sensitive breasts during your period or pregnancy, large breasts, or simply your own well-being, there are several reasons why you might find it more comfortable to wear a bra while sleeping. We've put together a selection of bras for sleeping.

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  • SugarShape x Jule Afterglow

    SugarShape x Jule Afterglow

    Wenn der Tag sich dem Ende neigt
    und der Himmel in ein flammendes Rot getaucht wird,
    beginnt der magischste Moment des Himmels: der Afterglow.

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  • Geschenke-Guide für Männer

    Gift guide for men

    Sometimes it can be a challenge to find the perfect gift for your girlfriend, mother or partner. But don't worry dear men, we have the ultimate gift guide for you.

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  • Colours of Motsi

    Colours of Motsi

    Diverse, colourful, hot! With Colours of Motsi, the latest collection from Motsi Mabuse x SugarShape, summer can come.

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  • Deine Dessous Party mit SugarShape

    Your lingerie party with SugarShape

    What could be better than spending an evening with your girlfriends? Exactly! A lingerie party where you can give each other advice and celebrate together. Find out here what a lingerie party is and why it will make your next girls' night out so unforgettable.

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  • Wie finde ich den richtigen Still-BH für mich?

    How do I find the right nursing bra for me?

    What is a nursing bra and when do I need to buy one? In this article you will find the answers to the most important questions about the nursing bra and its underwired alternative.

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  • BH mit Vorderverschluss – einfach und bequem im Handumdrehen

    Front-closure bra – simple and comfortable in no time at all

    Want to be able to put on and take off your bra quickly and show off your back? Then take a look at our new article and find out everything you need to know about front-fastening bras. Front-fastening bras – easy and comfortable in no time at all.

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  • #mystyle – Welcher BH passt zu welchem Outfit?

    #mystyle – Which bra suits which outfit?

    Good underwear is the foundation of every outfit. This makes it all the more important to choose a bra that suits your outfit so that you can feel comfortable all day long. From strapless to close-fitting to low-cut, you'll find the perfect bra here!

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  • Die heißesten Halloween Dessous für Dein Outfit

    The hottest Halloween lingerie for your outfit

    Dark robes, blood on the corners of your mouth and the hottest lingerie on the night of monsters and creatures – Halloween is just around the corner, and with it comes the question of which lingerie will complete your party outfit. Find out more about the perfect Halloween lingerie and outfit ideas in our latest magazine article.

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