Lingerie Trends of the Season: Glitter, Statement Colors, and Wild Prints
Heads up, the new lingerie trends are absolutely wild! Dare to take a look into the world of fierce prints, glitter, and soft summer tones for the 2026 season.
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SugarShape Magazine
Experts share the most important things about bras with you! The SugarShape blog tells you everything you need to know about the right fit, size and style to find the perfect bra for you. You can also be inspired by cool outfit tips and practical bra tricks.
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Frequent bad purchases and their physical consequences
Hands up if you know it: your bra digs in, pinches, and in the worst case, causes tension and pain. This is often due to an ill-fitting bra! Here's how you can avoid this and what you should look out for when buying a bra in the future.
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Bras for heat and long days in the home office
The warm days are just around the corner, and with them comes the desire to feel light and refreshed. Whether you're relaxing in your home office or working in a stuffy office, with the Freeda bustier you'll quickly forget what annoying boob sweat is all about!
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SugarShape × Motsi 2026
The new collection from Motsi Mabuse × SugarShape stands for diversity, self-confidence and perfect fit – designed for women in over 70 bra sizes.
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What we learned from customer feedback and what we changed
We listen to you, and that's precisely why your feedback is so valuable to us. Here you can find out which improvements we've already been able to implement thanks to your messages, suggestions, and comments.
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Behind the Scenes: 70 Women, 70 Sizes
Get up close and personal behind the scenes of the "70 Women, 70 Sizes" shoot in our latest magazine article and find out what's behind the idea.
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SugarShape × Paula Lambert
Have you ever wondered, "What is Paula Lambert doing today?" We can tell you: She's reimagining spring! With her first own SugarShape collection, Paula Lambert brings fresh lightness, feminine sensuality, and a good dose of joie de vivre to your lingerie drawer.
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Myths about padded bras
There are still a lot of myths and benefits about padded bras in modern times, but stop! Today we're clearing up the myths and telling you what the rumors are really all about.
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The first bra: How do I support my daughter with her first bra purchase?
For mothers of daughters, this one moment comes at some point: the first bra purchase. This event is often accompanied by uncertainty, shame and lots of questions.
In our latest magazine article, you will find out how you can prepare yourself and your daughter for this and get helpful tips and tricks on how you can successfully support her with her first bra purchase.
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The perfect bra during the menopause
During the menopause, your body changes and so do your breasts. Bras and bralettes that used to fit very well may pinch, squeeze or simply no longer look good on your breasts. This is normal and natural.
Find out everything you need to know about the menopause and which bras are suitable for your breasts.
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Sugarshape × Mösi 2025
With the new My Pleasure collection, influencer Pinkpersianunicorn and SugarShape celebrate female desire, self-confidence, and sensuality – in all sizes and cups. More than lingerie: a manifesto for freedom, strength, and unashamed femininity.
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Colours of Motsi - What's Happened So Far
A brief look back at all previous Motsi launches: strong colors, confident styles, and a lot of support for women of all sizes. From expressive lingerie to special seasonal collections, Motsi x SugarShape stands for diversity and female empowerment.
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