This is what happened after "Die Höhle der Löwen" - eight years, eight highlights!

2.8.2024 | Ann Cathrin Schach

We're on cloud nine - because SugarShape was on "Die Höhle der Löwen" eight years ago!

To this day, we are still being asked about the lionized television appearance of our founders Sabrina and Laura on the TV show "DHDL". Many of you have been with us on our journey ever since - amazing! From a small company that is still often searched for and found on the Internet under "Bra Höhle der Löwen" to a growing brand that touches the hearts of its customers and offers them a perfectly fitting bra. and brings a smile to your face.

Over the last few years, we have reached many milestones together that have allowed us to grow together as a team. What started with the "Ruby" red, "Jet", "Ahoy" and the still popular "Pure" was just the beginning of the beautiful collections that would follow.

But what were our Highlights and must-havesthat have been most popular with you in the last eight years?

Still in the same year we moved our logistics center from our own garage to Winsen, creating space for all your orders. We also added new models, such as our first sports bra "Move".

One year later...

...things got exciting as we started working more and more with influencers and even launched our first influencer collection - the "Bloom" bra - with the fabulous Vanezia Blum (@vanezia_blum).

Two years later...

...we deepened our beliefs a little more. Retouching supposed flaws? Not with us from now on! To celebrate natural beauty, we decided to stop retouching our models in 2018. You are valuable just the way you are! But not only that! Our ever-popular Liberty" multiway bra was launched, which still inspires you today and guarantees women with large bust sizes security in a strapless bra.

All good things come in threes...

...so in the name of self-love and body positivity, we launched our "Selflove" merchandise as well as the influencer collections with Cita Maaß (@citamaass) and Inci Sencer (@inci.sencer).

Four years later...

...no one would have expected the coronavirus pandemic to bring social life to a standstill - but we didn't stand still during this time! SugarShape moved into a new, beautiful office. We also launched our Palermo" multi-way bikini.

Five years later, it got hot, hotter...

...Mösi! Together with influencer Mösi (@pinkpersianunicorn), we launched our most successful product launch to date "Pure Divine" through. Just a new collection? Not at all! Many of our current bestsellers, such as the timeless T-shirt bra "True"the sexy plunge bra "Valerie"the unpadded bra dream "Clara Lace" or the frilly bikini "Valencia"celebrated their debut there.

Six years after DHDL...

...we celebrated our anniversary year. 10 years of SugarShape - that had to be celebrated properly! We went wild and wowed you with our pastel "Secret Garden" collection in spring, ignited your inner fire with the sexy Lola" lingerie setthat we designed with TV presenter Lola Weippert and went one better by working with the lovely Mösi (@pinkpersianunicorn) not only on her Pure Divine" collection extended by one color, but also the developed the first boxer shorts for men.

We have also become aware of our social and environmental responsibility and have been involved in the children's aid project "Die Arche" ever since. Since 2021, we have also been using a more environmentally friendly packaging system made from sugar cane, grass and recycled paper.

That darn seventh year?

Not at all! In 2023 we will have great people worked together. From our hot & wild collection "Valerie on fire" with the incredible Mösi (@pinkpersianunicorn) to our mystical new release "True Luna" with the enchanting Jule (@datjulschen). Was that all? No! We have also been working with our "Sensla" collection has proven that styles such as "sporty" and "elegant" are by no means contradictory, but rather allow your femininity to shine in sensual symbiosis.

The 8 is not only a lucky number in China

With the Dance legend and juror Motsi Mabuse we celebrated the most colorful and biggest collection launch in the history of SugarShape with her collection "Colours of Motsi" and the slogan "Me at last!" the diversity of all women and bodies. This collection stands for putting yourself and your body in the limelight and defying social norms. The colorful show continued with "True Luna" ombré sky and dawn we once again showed our courage with color and dreamy designs.

But what would a SugarShape year be without something wicked? Together with influencer and icon Mösi (@pinkpersianunicorn), we launched what is probably the hottest lingerie collection ever - "FemFatale". This lingerie has taken your and our breath away and should be combined with the massage "Your body, your rules - sexy knows no measurements" convey a modern and positive body image. Because each of you deserves to feel sexy and to feel beautiful.

What's more, in this eighth year after DHDL, we have grown more than ever before and we have you to thank for that! Many thanks for that.